A brochure contains descriptive material and serves several roles…
• It presents your company
• It promotes your company
• It advertises your company location
• It advertises your products and/or services
And a brochure needs to portray all the above within the constraints of the company corporate image.
HOW DO I DESIGN A BROCHURE?
There are no set rules to designing a brochure. However, most brochures have a front cover design that represent the beginning of the journey. "Don't judge a book by its cover" has no meaning to a quality brochure. People will judge your brochure by its cover, and only four out of five people will never go beyond it. An attractive cover will encourage someone to pick it up and see what's inside. If you rely on the inside pages to make a sale, then you're wasting 80% of your money.
This said, the inside pages also have an important roll to play. They are where you present, describe, promote, and advertise your products and services. But you don't just design the cover and full the insides without a clean design. You need to develop a theme and carry it throughout the entire brochure.
Don't add too may photos or illustrations, and select more relevant photos that tell your story. Consider using photos instead of illustrations because photos suggest reality to the reader's mind.
If you have alot to say, then consider a brochure with more pages. Don't try to squeeze an elephant into a mini minor. Just because you see white space on a page, doesn't mean lets fill it edge to edge with words and pictures. White space on a page also allows the readers to rest their eyes.
You need to however, tell your customers what your product or service includes. And because your brochure only goes to your prospects, it's a good idea to inform them about everything they need to know about your services. If you only wish to promote your product or service in general, then consider producing a leaflet.
A leaflet is a brief overview of your services and is only meant as an introduction to your services, where as a brochure represents your entire company to your prospects.
The back page is your contacts page. It shows the customer your company logo, address details and any disclaimers you may have. Because anything else would be lost on the back page.
Consider the size, the number of pages, the colour and finish of your brochure. Remember, your brochure is your silent salesman that represents you to your customers. Make it worth keeping by creating a brochure as good as your finances will allow.
WHAT CAN A DESIGNER DO?
A graphic designer is a visual person. He will take all the required elements and format a clean, cohesive, well designed, corporate brochure.
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