Many of my clients have asked me why I have chosen a particular colour over the choice they would have made. Simply because colour plays a major role in the effectiveness of the marketing or branding of their product or service.

The colour you choose could either be detrimental to your product or service, or it could boost your sales. Researchers have found that up to 90% of snap judgments made about products can be based on colour alone. That is a strong reason to be vigilant when selecting colours, whether you’re a corporate company branding your image, or a small trader wanting to promote the sales of your product.

Certain colours will broadly align with specific traits like brown is earthy, purple is associated with royalty, and red with energy. Colour helps to create the feeling, mood, and image that your brand plays in the role of persuasion.

Hopeful the colours and their alignments shown below will be helpful when making your branding choices.

RED - Stimulating, vibrant, passionate, bold, active, powerful.

ORANGE - Exclusive, confident, enthusiastic, lively, fun, impulsive.

YELLOW - Friendly, cheerful, optimistic, warm, happy, energetic.

GREEN - Natural, healthy, peaceful, fresh, generous, safe.

BLUE - Trustworthy, open, responsive, dependable, secure, authoritative.

PINK - Calm, loving, feminine, assertive, playful, youthful.

PURPLE - Successful, wise, royal, spiritual, luxurious, creative.

BROWN - Earthy, Simple, Dependable, wholesome, elegant.

BLACK - Exclusive, confident, enthusiastic, lively, fun, impulsive.

WHITE - Pure, innocent, easy, fresh, clean, practical.

A professional Graphic Designer is well trained to make the right choices for you.


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