WHY IS A BUSINESS CARD SO IMPORTANT?
Whether you have a small business or you're an employee of a large organisation, your business card communicates your professionalism. When you make contact with a potential customer or colleague, it's the first piece of advertising that you present and the only relevant piece if advertising that you leave behind. It helps you to make a formal presentation of yourself and is one of the most powerful marketing tools you can have. The business card will help your customer or colleague to remember you even after you leave.
WHAT MAKES A GOOD BUSINESS CARD DESIGN?
KISS! - Keep It Simple Stupid
The business card must be clean and easy to read. It should only show relevant contact information, the information should be together and in most occasions be on the front of the card. Be careful with background photos or images because they may make your information harder to read. Never make the type too small for the reader, and don't use too many different fonts.
The contact details should include:
- Business logo
- Business name
- Name and title
- Business address
- Postal address
- Phone number
- Fax number
- Skype number
- Email address
- Website address
Some people also print information on the back of their cards. This can be a great place to itemise your services, add your website address or relevant images, and in some cases simply overprint the company's corporate logo or colours.
WHAT MAKES SOME BUSINESS CARDS STAND OUT?
The design style and finish of your card should convey the essence of your company. You could look at having a matt finish, gloss finish, embossed finish, raised lettering, forme cutting, unusual sized cards, and even a four page card. The quality and look of your business card should distinguish you from your competitors.
WHY USE A GRAPHIC DESIGNER?
For something as important as your business card, don't rely on templates or predesigned cards. A graphic designer will use all relevant information and create the image you wish to portray.
Yes there are cheaper business card options available today, but as a presentation to a new or potentially new customer, can you really afford to save money on your business card?